The methodology for this research project includes documentation and analysis of two main information sources. First, an in-depth literature review was completed, covering a broad range of secondary research topics, from the current paradigm of economic growth, to culture and identity, to the history and psychology of fashion, to sustainable design. Next, semi-structured interviews were conducted with six experts in the fields of fashion, business, sustainable design, consumption and social entrepreneurship. These interviews helped bring clarity to the research, identify important concepts and initiatives (both theoretical and pragmatic), and challenge assumptions.
The experts interviewed for this project include:
Several tools have been used to process and analyze information collected during the course of this research project:
As explained in the Foreword, the analysis has been categorized and divided into six main areas. Excluding “What’s worth keeping from the present?” and “Where is evidence of the future in the now?” where the implications apply to the entire garment industry ecosystem, the structure of each section has been framed to highlight the findings and implications as they relate to three main stakeholders within the garment industry:
The following definitions are used throughout the paper:
Fashion – This term refers to the act of dress and adornment of the body characterized by renewal and change, but not automatically linked to commercial activity.
Fashion Commerce / The Garment Industry – These terms are used interchangeably and refer to the mainstream commercial economic activities currently involved in the global production and sale of clothing.
Though the commerce of men’s fashion (and increasingly, children’s) are also affected by many of the driving forces discussed in this report, emphasis is placed on how those forces relate to women’s fashion / fashion commerce.